Cover Grey Hair – Color WOW Root Cover Up

Tired of grey hair rearing it’s ugly head in the middle of your perfect hair color? Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes.

Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new technologies that resolve problems associated with color-treated hair….including dreaded roots… AND amp up the “wow factor!” everyday.

For the 75% of women who color their hair (single process, highlights or a combination of both), Color Wow is a life-changer.

No more roots..ever! No brassiness, dullness or fading! No dry or dull texture! Less money, less stress and strain on the hair, fewer salon appointments.