In 1958, Shu Uemura set forth to revolutionize the world of make-up. For the past 50 years he has striven to reinvent new standards in beauty.
Today, more than half a century after the brand’s debut in Tokyo, Shu Uemura’s revolutionary vision continues to guide his quest towards expressing ultimate beauty.
SHU UEMURA ART OF HAIR brings together the confidence in the power of nature and science with the passion and sensitivity of an artist. This perfect balance constitutes the unique world of Shu Uemura.
Flexible Defining Cream
Pomade with a whipped-cream texture that offers flexible hold with a lightweight finish and natural shine. Creates a soft, but controlled touch on unruly strands. Safe on color-treated hair.
Air dry/blow dry primer with 7 instant benefits that prep the hair for any style: Instantly hydrates, detangles, smoothes, conditions, boosts radiance, tames frizz, and adds silkiness to all hair types. When sprayed before a blow dry, the primer locks in moisture and tames strands for a smooth finish. When used to air dry strands, the formula enhances the hair’s natural texture. Safe on color-treated hair.